The most common way for people to find products or services online is to use search engines, especially Google, Bing or Yahoo. These search engines have certain criteria for giving websites more (or less) opportunity to be returned in search results. The way to obtain dependable, long term search engine optimization is to post as much quality content to your website as possible. The more unique readable text your site contains, the more logical area search engines will have to index and thus refer people to your site. More quality content means more opportunities for your website or blog to receive traffic from major search engines.
To write a solid and fact filled article can take even the most educated and well rounded individual between 45 minutes and 1 hour 30 minutes to produce depending on the subject and length of article being created. This task to some people is really, really difficult especially when the search engines have greater emphasis in ranking websites with lots of useful and relevant content.
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Think of it this way: What do you have more chance of hitting, a distant, tiny target or the broad side of a barn? For the sake of search engine optimization, you want your website to be the broad side of barn. The more quality articles, or unique readable content, your website or blog offers to search engines (and therefore the general public) the more exposure your website will receive from major search engines.